Group buying sites Jump On It and LivingSocial have launched a free bus to transport Sydneysiders to city hotspots.
Nine’s Today show had its first national win over Seven’s Sunrise in several months, according to Wednesday’s preliminary overnight ratings from OzTam.
A new report by independent telecoms analyst Ovum warns that Facebook is much more than a social network, and mobile operators should be more wary of its competitive presence.
Following on from last year’s Weet-Bix ‘Space’ TVC in which Tim Cahill saves the world by booting an asteroid off its collision course, the soccer star is back in a new Weet-Bix campaign alongside four other big Australian sports names – cricketer Brett Lee, NRL player Jarryd Hayne, AFL player Gary Ablett Jr and surfer Stephanie Gilmore. The five TVCs look at the statistics of the five stars’ sporting achievements plus the number of Weet-Bix they eat for breakfast, and are supported by executions on radio, social media, branded content and point of sale.
In the first of what we hope will be a regular roundup here at Marketing magazine online, we choose five recent marketing efforts that have grabbed our attention.