Apple has topped rival smartphone providers with the strongest consumer loyalty, with content and apps tipped to be the next battle ground for phone manufacturers.
Greenpeace has launched a campaign against ANZ bank, which the NGO labels as a “greenwasher”. In the ad, Greenpeace accuses ANZ of being “the biggest financier of polluting coal power in Australia” and of bragging about its efforts to go green.
Australia’s Interactive Advertising Bureau (IAB) have drafted up new video advertising standard guideline topics, and have opened them up for industry discussion over the next fortnight.
Four Australian retailers have made it into the top five best retail brands in Asia Pacific, with Woolworths taking the number one spot.
Foxtel boss Kim Williams has signalled that he intends to move the pay TV provider from a mass broadcast model to digital delivery of individual content. And he has also revealed that a major rebrand of the company is underway.