This year’s Marketing Agencies Association Worldwide’s (MAA) Globes have been the most successful for Australian agencies, which included the top gong, the Best in the World for Leo Burnett’s Earth Hour campaign. The MAA Globes for the Best Promotional Marketing Campaigns in the World for 2008, hosted this year …

Since Google paid $1.65bn in stock for YouTube back in 2006, the question of its monetization has often been debated.

The Australian Communications and Media Authority has handed out its largest fine to date for infringement of the Do Not Call Register to telco provider Dodo Australia Ltd.

LONDON – Cadbury is to be an official sponsor of the 2012 London Olympics in a £20m deal, which is likely to anger some health campaigners. The London Organising Committee is set to announce the tier-two sponsorship deal with the confectionery giant within the next few days. Cadbury will be able to use the Olympics …

Just when you thought that US election campaign advertising couldn’t go any further. We’ve borne witness to one of the most expensive presidential campaigns in history, with millions being spent on all ad channels available. Now there are reports that the Obama’08 campaign has purchased ad space in online video games.