Foster’s is launching the biggest marketing push in years for its cider portfolio with an $8m budget, and a new product in the Strongbow range aimed at young adults.
Google Australia is set to heavily target small business owners following the appointment of Julian Persaud as its new head of online.
The launch of digital radio has been dealt a blow as the cost of purchasing a digital radio in Australia is set to almost double, after the plunging Australian dollar hit local DAB+ radio manufacturers.
Wondering why that person across from you on the train is getting hot and bothered over their iPhone? Yes they could be tech-nerds, but now Mills & Boon is introducing its range into the e-book publishing world, deciding to make dozens of new titles available as digital downloads every month.
Network Ten is to launch a dedicated digital sports channel early in the second quarter of next year called One, that will provide 24-hour sports coverage.