Kimberly-Clark’s worldwide chief marketing officer Tony Palmer has attacked the system of ad agencies creative ideas coming before channel planning as “flawed”.
Friday 19th of December
Written by - Sarah Peacock (ad:tech)
Thursday 18th of December
Written by - Sarah Peacock (ad:tech)
The Football Federation of Australia (FFA) is looking to appoint an agency or agencies to handle brand strategy for Australia’s 2018 World Cup bid.
Thursday 18th of December
Written by - Sarah Peacock (ad:tech)
Leading newspaper and magazine websites in the UK have out-performed the wider online marketplace with double-digit growth in audiences in 2008, according to Nielsen Online.
Thursday 18th of December
Written by - Sarah Peacock (ad:tech)
Kraft Australia marketing director Nikki Anderson has resigned after spending less than a year at the FMCG giant.
Wednesday 17th of December
Written by - Sarah Peacock (ad:tech)
Aussie Home Loans has put its advertising business up for review, ending a two year partnership with Saatchi & Saatchi.
