Kimberly-Clark’s worldwide chief marketing officer Tony Palmer has attacked the system of ad agencies creative ideas coming before channel planning as “flawed”.
The Football Federation of Australia (FFA) is looking to appoint an agency or agencies to handle brand strategy for Australia’s 2018 World Cup bid.
Leading newspaper and magazine websites in the UK have out-performed the wider online marketplace with double-digit growth in audiences in 2008, according to Nielsen Online.
Kraft Australia marketing director Nikki Anderson has resigned after spending less than a year at the FMCG giant.
Aussie Home Loans has put its advertising business up for review, ending a two year partnership with Saatchi & Saatchi.