The boss of Saatchi & Saatchi Australia has left the agency after three years at the helm amid claims of increasing tension between the CEO and executive creative director Steve Back.
It would seem that the lights are on but nobody’s home, according to a CMO Council report into improving customer advocacy and experience – few marketers think their companies are listening to consumers effectively on social media sites. The survey indicates that 47% of executives believe that customer experience …
Western Australia ad agency Gatecrasher Advertising has won the creative business for Burswood Entertainment Complex, with incumbent The Brand Agency now retrenching four staff members.
Independent News & Media has given up on its two-month attempt to sell its 39 per cent stake in APN News & Media, the owner of newspapers, radio stations and outdoor media across Australasia.
Banning advertising of unhealthy food to children would be ineffective and may increase consumption rather than decrease it, new research has claimed.