Westpac has launched a new brand strategy aimed at reconnecting its customers with their local branch, responsibly and doing the right thing, and has committed to increasing its media spend.
Tourism Queensland’s “Best job in the world” campaign created by CumminsNitro Brisbane has taken the top prize at the One Show Awards in New York.
Content needs to be the key driver of digital radio take-up, according to Austereo’s head of digital strategy Jeremy Macvean, though he insists the amount of new Australian radio stations will not become “overwhelming” for consumers.
Telstra is gearing up to launch its ambitious national IPTV service before Christmas, according to an official BigPond request for information document from the telco.
Facebook’s official launch into the Australian market, behind the likes of Friendster, Bebo and MySpace may suggest that the fight for social networking ad dollars is getting tight, but there will be enough to go round, claims the head of the new Australian and New Zealand operation Paul Borrud.