Here’s a thought: You actually don’t have to be ‘doing’ social media to benefit from social media and everything it stands for. Whaaaaaat? Exactly that – the offline PR world can learn heaps from social media without ever having to tweet, blog or open up a Facebook account. Social media is, can be, and should be, …

Montana Wine, a Pernod Ricard product, has appointed The Hallway as its lead strategic agency, with a brief to build the wine’s profile in the Australian market.

Amnesia Razorfish has denied that the agency has been put up for sale, despite reports in the UK claiming that parent company Microsoft was looking for a buyer.

Australia has triumphed over New Zealand at this year’s Cannes Lions, taking home 45 Lions compared to New Zealand’s 21. The result is a big jump on last year and a continuation of Aussie success, following on from last year’s tally of 24 for Australia to New Zealand’s 21.

How well do you remember your university studies? After introducing the two new Ps in my last blog, something inspired me recently to make a return to the very basics. I got an email from an accountant friend (ignore the paradox) asking me a series of questions about marketing as part of his research for an …