An analysis report released by Millward Brown Optimor has revealed that bigger brands are recovering faster than the S&P 500 stock index as a whole, due to strong branding strategies developed by the organisations. Additionally, according to Ben Dixon, managing director of Millward Brown Australia, increasing …

Australians and Japanese are less likely to have their opinions of a brand improved by use of social media than their counterparts in South Korea, China and India, according to a new report from Lightspeed Research.

Even before I read the recent findings from Epsilon International’s survey I would have said that we struggle as marketers to communicate with our sophisticated prospects and customers in the most appropriate way. Now, I’m absolutely positive that most of us will continue the battle to stay relevant… unless we start …

WPP agency Grey has rebranded its Sydney operation as JayGrey after sealing a surprising partnership deal with former Saatchi & Saatchi and The Furnace creative Jay Furby.

The world economy has been in state of disarray. As companies fail we can take some small comfort in the fact that these types of events help markets evolve. So what is going to happen to marketing on the internet over the next few years? Before we dive into that it is worth looking back to other major technological …