Search engine Yahoo! has revealed the creative details behind its first major marketing campaign for seven years. According to a report by Brand Republic the global campaign is focused on personalisation and how consumers can access multiple services and information online, running until the end of 2010. It will …

Just over three-quarters of people would not pay for online news sites “under any circumstances” according to a web poll commissioned by B&T.

Canadian media corporation CanWest is set to sell its 50.1% stake in Ten Network Holdings.

Yum! Restaurants has asked media agencies to present to the fast food group, owner of Pizza Hut and KFC, as it holds a review of all external suppliers, including media and creative.

Ask 100 people on the street what they think public relations is and you’ll get myriad answers (although I’m tipping most responses would be along the lines of “Free publicity in the media”). Ask 100 PR professionals the same question and you might well get 100 different answers. Let’s just say our industry is somewhat …