Industry News
Thursday 1st of October

Despite a first quarter slowdown due to the global financial crisis, revenues from online advertising in Australia grew by 19% in 2008/09 to reach a total market value of $510 million. According to a report from research company Frost & Sullivan, mobile advertising also grew during the year but is still blossoming …

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Thursday 1st of October

The Australian agency world is poised to be represented by a new industry super-body that will act as an umbrella organisation for some of the disparate groups currently handling various disciplines’ interests.

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Wednesday 30th of September

Virgin Mobile has unveiled a multi-million dollar overhaul of its brand, including a refreshed logo, website and retail spaces, along with a strategy of providing customers with ‘member benefits.’

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Tuesday 29th of September

Crowdsourcing is starting to get agencies a little hot under the collar. Once considered a cultish Web 2.0 concept for niche design, it has entered the mainstream zeitgeist big time. Why now? …

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Tuesday 29th of September

Kraft has retained Mindshare as its Australian media agency following an internal review, B&T Today understands.

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