Despite a first quarter slowdown due to the global financial crisis, revenues from online advertising in Australia grew by 19% in 2008/09 to reach a total market value of $510 million. According to a report from research company Frost & Sullivan, mobile advertising also grew during the year but is still blossoming …
Thursday 1st of October
Written by - Sarah Peacock (ad:tech)
Thursday 1st of October
Written by - Sarah Peacock (ad:tech)
The Australian agency world is poised to be represented by a new industry super-body that will act as an umbrella organisation for some of the disparate groups currently handling various disciplines’ interests.
Wednesday 30th of September
Written by - Sarah Peacock (ad:tech)
Virgin Mobile has unveiled a multi-million dollar overhaul of its brand, including a refreshed logo, website and retail spaces, along with a strategy of providing customers with ‘member benefits.’
Tuesday 29th of September
Written by - Sarah Peacock (ad:tech)
Crowdsourcing is starting to get agencies a little hot under the collar. Once considered a cultish Web 2.0 concept for niche design, it has entered the mainstream zeitgeist big time. Why now? …
Tuesday 29th of September
Written by - Sarah Peacock (ad:tech)
Kraft has retained Mindshare as its Australian media agency following an internal review, B&T Today understands.
