M&C Saatchi’s new Sports + Entertainment agency is poised to sign Qantas as a foundation client following an internal review of sponsorship activity by the airline.

The former co-founder and creative director of Spin Communications have launched a creative agency in Sydney and Melbourne, which will focus specifically on youth and popular culture.

Big Australian brands are investing time in social media but are not quite following through with what is needed in an ongoing capacity, according to a report from Burson-Marsteller. According to the PR firm 40% of the companies surveyed have at least one Twitter account, but 44% of these Twitter profiles are inactive

Mediacom has reshuffled the leadership of its Melbourne office, promoting Phil Phelan to become managing director, succeeding Mark Pejic.

Television ratings provider OzTAM could start measuring and reporting on consumers’ online TV consumption as early as 2011.