PepsiCo Australia and New Zealand has installed new marketing director Kim McConnie following the departure of Amanda Thomson back to her native UK.
US-based men’s magazine GQ has celebrated the success of its December issue ‘Men of the Year’ iPhone app, announcing that it has sold over 6,600. The Conde Nast publication released its $2.99 app in 2009 and has seen its popularity grow – its January issue app sales grew to 12,000, netting the magazine an extra …
The free-to-air sector has hit back at reports that ratings over summer have taken a beating compared to last year, with multi-channelling hailed a victory for the networks over the period.
Subscription television is claiming victory in the summer ratings, with a 25% share of viewing in the summer period.
Degradable plastic bags, exotic fruit drinks and meat-flavoured vodka are just a few of the trends that have been revealed in a survey aimed at product marketers. Datamonitor’s ‘Product Launch Analytics’, which tracks new product launches in food and drinks around the world, has uncovered a number of new trends …
