Mediacom has continued its recent hiring spree of senior staff, and is now taking on a new head of client communications planning, James Ledger, general manager at Carat Sydney.

Social media seems to be everywhere this year. Facebook is rarely out of the mainstream media and marketing publications are constantly referring to the ever increasing percentage of budget being moved to social media. With all of this activity, it is worth taking a step back and thinking about what social media …

NRMA Motoring and Services has appointed direct ad agency MercerBell to a new advertising project, following a competitive pitch against other rostered ad agencies.

Sony Music Australia has asked a Sydney-based creative agency to design animated characters for a virtual kids music act, which will appear in partnership with the McDonalds fast food chain. The virtual band, Wootonia, released its first album in April 2010 through a trans-Australian launch with partner McDonalds …

The agency responsible for Tourism Australia’s doomed “Where the Bloody Hell Are You” campaign has emerged as the victor of the Federal Government’s $20m Building Brand Australia campaign, following an extensive tender process.