In today’s Mumbo Report from Studio 33:

• Eb Yusuf and Maura Tuohy, hopefuls for the Cannes Young Lions media category.
• Tourism Australia’s Nick Baker on the medium he couldn’t live without.

The Outdoor Media Association (OMA) is soon to launch a million dollar media campaign for The Big Issue, which includes industry heads taking to the streets to sell the magazine. Participants include Steve McCarthy (chair of the OMA and CEO of Adshel), Mike Tyquin (CEO EYE Media), Steve O’Connor (CEO of JCDecaux), …

Clemenger BBDO Adelaide has retained the South Australian Motor Accident Commission creative business following a competitive pitch, B&T Today understands.

FIFA president, Joseph S. Blatter has launched his personal Twitter page just in time for the opening of the 2010 FIFA World Cup. Soccer fans worldwide will be able to follow Blatter’s views and opinions on the account @seppblatter throughout the competition. “We are approaching the first world cup in which social …

Supermarket giant Coles has signed on to sponsor the next series of Seven Network’s hit show My Kitchen Rules, snatching the program from underneath arch rival Woolworths, B&T Today can reveal. It means Coles now has major sponsorships deals with the two-highest rated cooking shows in the country.