Consumers who are active on Twitter are three times more likely to influence a brand’s online reputation, according to a study by email marketing firm, ExactTarget. Consumer’s Twitter activities influencing brands involves ‘syndicated tweets’ (retweets) about the brand and posting blog articles and product reviews …

Mitchell Communication Group, owners of Australia’s largest media agency Mitchell & Partners, has announced a profit of $19.4m to the year ending 30 June, and confirmed that CEO Stuart Mitchell has returned to work following a six month sabbatical.

Seven will next month launch a blokey third digital TV channel, the network has announced. 7mate launches on September 25 targeting men aged 16-49.

Bank customers are swayed by lower banking fees and better banking infrastructures, reported research company Datamonitor. According to the study, ‘Australian Consumer Deposits’, 43% of customers who had moved their transaction account to another bank in the last 12 months, indicated that lower fees from a competitor …

The managing director and creative director of M&C Saatchi in Melbourne have quit the agency, with sources claiming the pair will establish a new venture backed by DDB.