Despite a massive marketing push, The X Factor made its debut with a relatively low 1.186m audience for Seven on Monday night.
After months of speculation about her future, Amanda Johnston-Pell, the former executive director of brands and marketing communications at Telstra has resigned.
The Australian Competition and Consumer Commission (ACCC) will be implementing mandatory product safety reporting requirements for businesses. From 1 January 2011, businesses will be required to track and follow up on any consumer complaints about their products, specifically notifying the ACCC within two days …
Maxus has become the first media agency to publicly refuse to buy autorefreshed online advertising.
MediaCom chief strategy officer Mat Baxter has been appointed CEO of Universal McCann as part of IPG Mediabrands growth plans in Australia.