The Virgin group of airlines has hired veteran brand and identity designer Hans Hulsbosch to revamp the Virgin Blue brand as part of a wide ranging review of the airlines brand positioning as it attempts to take on rival Qantas in the lucrative corporate market.

Australia’s media agencies are contemplating starting their own staff superannuation fund.

VB is urging men to reject metrosexuality and get real in its latest marketing campaign that launches this Sunday.

Google has introduced a feature to Gmail, which sorts user’s incoming email into different inboxes for them. The feature, Priority Inbox, attempts to automatically identify which incoming messages are important and places them in a separate inbox to other emails. Email priority is determined through frequently emailed …

The Media Federation of Australia has criticised the slow progress being made by newspaper and magazine publishers towards issue specific reporting, and has made the introduction of an ad exchange platform one of its key priorities in the coming 12 months.