Arianna Huffington, President and Editor-in-Chief, The Huffington Post Media Group gave the opening Keynote Presentation at ad:tech San Francisco this morning.
She is an entertaining and interesting speaker; she’s also charming and very beautiful. A great combination for the morning after the biggest party night in digital media of the year! Her session was titled: ‘The Revolution Will Not Be Televised…It Will Be Tweeted and Facebooked’ and she spoke about her vision for where consumers can and should focus their energies and attention in the future.
You can see the Presentation here: www.ad-tech.com/youtube
The key themes of Arianna’s speech were: enchantment – stay focused on what it is that motivates and inspires your audience, local – talk to people at a local level, it’s the environment they’re most engaged with, disconnect – eventually we’ll need to let go of some of the modes, methods and machines that we’re attached to.
Arianna wrapped up saying that newspapers won’t die, they will have a vibrant online life and in the same morning that the IAB reported 15% growth in online ad revenue (2009-2010) I thought this was a really promising point of view.
Check out the Twitter stream #adtech for some of the key quotations – there were some awesome one liners and summary points.