The great thing about the ad:tech Melbourne program is that we’ll be revisiting some of the content from Sydney. This is good because it means the best content is being aired twice, and in the interim the speakers can re-evaluate their material in light of any feedback and taking in to account the local market. Here’s a few examples of those:

From Advertising To Advocacy by Craig Davis, Co-Chairman & Chief Creative Officer, Publicis Mojo
Sound And Movement: Insights In Online Video with PwC Australia, ninemsn and Yahoo!7
How To Use Digital Media Successfully For Specific Events with Jill Colvin, Sydney Festival and John Curtin, Totem Onelove
Beyond .com – The Next Internet Revolution with M&C Saatchi and AusRegistry International

And, of course there are new sessions as well, and I’m really excited about some of these Melbourne specific sessions. This content really came together following guidance from our excellent advisory board and some of these topics are really timely and specific to what’s happening in the digital media community in Melbourne. Here’s a few examples of those:

Syndicating Your Brand And Marketing Message Through Different Mediums with memery, DTDigital, Honda Australia, Firefly Millward Brown
Which Distribution Networks Are Best For Your Digital Media & Marketing Plan with speakers from The Comedy Channel & 111 HITS, FOXTEL , The Dubs, Reprise and Viocorp
What Should A Digital Strategy Look Like? with Clear Light Digital, Target, Starcom Melbourne

Of course I’m also looking forward to the Keynote Presentations. The two brand speakers that we have will be excellent. We’ve been working with Bonin Bough in the States and his team have been delivering some really innovative material. I’ve also had a sneak preview of the Tate presentation and it’s superb – more about that later I think.

I’ll be very interested to see how the Melbourne event experience compares to Sydney; how involved the audience are, what they make of the content, what the main differences are. I expect I’ll be learning a lot….

Any questions let me know but look forward to seeing you there.

ad:tech Melbourne
30-31 March 2011
Hilton on the Park, Melbourne
www.ad-tech.com/melbourne

Book tickets here.