Consumers have not fallen out of love with television – but are no longer willing to put up with bad shows, digital conference Ad:tech was told in a keynote presentation from the marketer responsible for launching gaming blockbuster Call Of Duty’s most recent instalments.

Brad Jakeman, chief creative officer of Activision Blizzard told the audience: “The death of the 30 second spot has occupied way too many column inches.

“The shows that have always had amazing content – and I’d include the Super Bowl in that – are seeing ratings increasing.

“But if you look at programs that never had good content that’s where the precipitous decline is taking place.

“Consumers are not inherently opposed to television.”

Jakeman suggested that he was looking to go even further. Arguing that new content promoting Call of Duty is eagerly anticipated by fans, he said he was going to ask networks to pay him for the privilege of airing it.

Courtesy of mUmbrella

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