Nice summary article here from the BBC’s Rory Cellan-Jones on how advertising on mobile is changing and where we can expect it to head. His report comes from Mobile World Congress, the annual event dedicated to all things mobile, and his key points are around local search, video-on-mobile, and advertising-in-apps. There’s also a good summary video here. While we’re at it, a nod to BBC Click for their technology content generally.

Some of the themes and trends in these articles will also be discussed at ad:tech Sydney. We’re not just about mobile, we take the key issues and discuss those in depth in relation to the marketing and advertising potential. Here are a couple of the sessions at ad:tech that pick up those major themes:

How To Maximise The Effect Of Mobile For Brand Engagement

This Keynote Presentation is on March 10, 2pm, and it’s FREE to attend. Nick Wiggin, Head of Advertising Strategy & Partnerships, Ericsson will take you through some of the global campaigns, product and business models that are delivering return through mobile. It will be great to get Nick’s international perspectives on how mobile is shifting and his selection of case studies on the best ways to make mobile work for you.

Future Gazing, Unwired Media

Jennifer Wilson, Director, The Project Factory and Ben Cooper, Digital Director, Three Drunk Monkeys will be talking all things tech including HTML 5, Windows 7, Blackberry Torch, all new tablets, Android, cloud computing, browsers, the mobile wallet. It’ll be 45 minutes of pure mobile technology chat and thoroughly insightful & useful, if you can keep up…