The program for this year’s ad:tech Sydney CONFERENCE is looking great. We have a number of interesting case studies being presented and a lot of speakers from companies dealing with truly cutting edge technologies and approaches to digital media. Here are some of my personal favourites at the moment:

Throughout my research & meetings the issue of how to integrate mobile in to the digital plan effectively and strategically was constantly questioned. People wanted examples of succcess from agencies, suppliers and brand leaders. The opening session on track one of the CONFERENCE program “Achieving An Effective Mobile Strategy” will provide some real facts and direction on this topic. With speakers from Front Foot, Sportsbet.com.au, Ericsson, InMobi and Time Out Sydney the opinions, experiences and conversation will be incredibly valuable and provide some real advice on this important area.

The opportunities of social gaming – how it can fit with a mobile & social media strategy and help to increase brand awareness, engagement & connectivity – are really interesting and show another morph of media and consumer behaviour. The “What Are The Engagement And Branding Opportunities For Your Brand Through Social Gaming?” with Soap Creative, 3rd Sense and Australia Online Research will be a fun, lively session showing you new and surprising ways to work with games as part of your marketing plan.

It might be a bit obvious that I like this session but “How To Use Apps Successfully For Specific Events” will be an excellent discussion. We’ve got two brand managers, both working within live events but for very different markets talking about how their app strategy and execution came together. The challenge with live events is having a very crystalised deliverable date (the event) and using an app to get real benefit for your market and for your deliverables is a challenge. I look forward to hearing what Jill Colvin (Sydney Festival) and John Curtin (Totem Onelove) have to say.

When we had the online retail / e-commerce advisory council meeting one of the issues we discussed at length was how social media can best fit into the online shopping experience. Should it be providing information to consumers? Connecting consumers? Used as a search channel? Providing customer support? All the above? In “What Does Social Mean For Online Retail?” there are excellent examples of working with social media in the online retail space from Shoes of Prey and Myzerr.com. I fully expect that discussion to keep going and going…

Any questions or thoughts on these sessions let me know. I’m keen to hear whether we’re including the content and opinions that you want to hear on the ad:tech Sydney CONFERENCE program.

Plus, tell us the session you’re looking forward to most…. (the Networking Drinks don’t count)….

cheers, Lucy

Registration

Book your ad:tech Sydney CONFERENCE pass to gain access to all event features.
Book a free ad:tech Sydney EXHIBITION pass to gain access to the Keynote Presentations, Breakfast Briefing, Expo Seminar Theatre, Networking Party and of course the EXHIBITION.

ad:tech Sydney
9-10 March 2011
Sydney Convention & Exhibition Centre
Register for ad:tech Sydney here.