Once again we have an ad:tech advisory council for Social Media Strategy. In the last year Facebook hit 500 million users and is frequently referred to as ‘China’. Meanwhile Twitter success stories continue to trickle through, YouTube is now a ‘must have’ in all marketing plans and blogs & forums provide engagement that email can only dream of. So, what is the best approach to take for your brand, your product, your organisation? What are the key hurdles to overcome and errors to avoid? As ever, it’s a minefield, but those who test and experiement will likely succeed… so, also, what’s around the corner, what do you need to know about next?
The ad:tech 2011 CONFERENCE program will feature presentations on Social Media Strategy and we’re delighted to be working with this group of local industry executives to shape and guide the content:
Stuart Bartram, Sales Director, Marketing Solutions, AU & NZ, LinkedIn Corporation
Aisha Hillary, Senior Marketing and New Media Specialist, SBS – Special Broadcasting Service
Brenton Jones, Marketing Communications – Digital Communications Manager, Carnival Australia
Dae Levine, Head of Media and Mobilisation, Greenpeace
Have your say on the ad:tech program. Use the comments box to suggest topics and speakers that you think would add value to the program. We look forward to hearing from you.
Read about the other advisory councils:
Monetising Digital
Unwired Media
Digital Strategy
eCommerce / Online Retailing
Data & Analytics
Brand & Creative
Core Digital Media
Entertainment & Experience
ad:tech Sydney advisory council groups named
