We’ve talked about ‘connecting’ through digital media, and ‘engaging’ and ‘building relationships’, but now is the time to talk about how we’re really going to drive ‘return’ through digital. Sure that means we need to understand what ‘return’ means and we need to figure out how we’re measuring all that ‘return’ but it’s time to start delivering on digital’s Big Promise…..
The ad:tech 2011 CONFERENCE program will feature content on Monetising Digital and we’re delighted to be working with this group of local industry executives to shape and guide that content:
Michael Buckley, Managing Director, Amnesia Razorfish
Murray Howe, Executive Manager Group Marketing, Suncorp
Nicole Watson, Senior Brand Manager, CommSec
Paul Fisher, CEO, IAB Australia
Gavin Smithen, Director – National Brands and Agencies, ReachLocal
My expectation is that this subject ‘monetising digital’ will weave through the CONFERENCE program as a theme rather than specific conference sessions but I’m still keen to know what you think on this area. Have your say on the ad:tech program. Use the comments box to suggest topics and speakers that you think would add value to the program. We look forward to hearing from you.
Read about the other advisory councils:
Social Media Strategy
e-Commerce / Online Retail advisory
Data & Analytics
Brand & Creative
Core Digital Media
Entertainment & Experience
ad:tech Sydney advisory council groups named