Scott Dinsdale, EVP, Global Digital Operations & New Technology, Sony Music

Stories From The Front Line: Digital Transformation In Real Time

16 September 2010
Hilton Sydney
08.00-09.00
Free of charge – blue note charity donation
Light breakfast & hot beverages
Twitter hashtag: #adtechbb

We’re sorry but this breakfast briefing is now fully booked. If you would like to be added to the waiting list you can email our lovely Marketing Manager, Sarah, here. We hope to see you next time.

Keynote presenter
Our charity
club ad:tech
ad:tech Sydney
The venue

Agenda

07.45 Registration, coffee & light breakfast, networking

08.00 Stories From The Front Line: Digital Transformation In Real Time

In 2004 digital music sales accounted for less than 2% of Sony Music revenue. By the end of 2010 that figure is likely to be more than 50% in the US and one third worldwide. Digital media is the driving force across the entertainment, consumer electronics and telecommunications industries among others.

In the fast-paced world of digital media Sony Music has developed an e-marketplace and e-commerce model that works. How did they achieve this transformation in such a challenging consumer environment? In short they, and others around them, put consumers at the heart of the strategy. Scott will talk about the journey that Sony has taken and how today they are leveraging digital capabilities and consumer insights as they continue to grow in an increasingly digital world.

08.45 Q&A

09.00 Closing and head to the office

club ad:tech breakfast briefings are free to attend but we prefer if you’re a club member :)

For more information and any questions contact us here.

For sponsorship opportunities contact us here.

And remember to tell your contacts and colleagues about club ad:tech and the breakfast briefing series. You can tweet about this post at the top right of the page :)

Keynote presenter

Scott Dinsdale, EVP, Global Digital Operations & New Technology, Sony Music

Scott is responsible for connecting Sony Music’s roster of artists to its global array of digital partners and channels. Scott’s executive experience includes the Motion Picture Association of America where he was SVP, Digital Strategy leading the development of the film industry’s entre into the digital age as well as BMG Entertainment, Merrill Lynch & Co. and Data Broadcasting Corporation which he co-founded. Scott, an accomplished entrepreneur, also teaches at the University of Southern California’s Annenberg School of Communications where he is also a Sr. Fellow at The Annenberg School’s Center for the Digital Future, home of the World Internet Project.

http://www.digitalcenter.org

Our charity

HeartKids are a young and very special charity solely focussed on Childhood Heart Disease (CHD) – which is the greatest killer of young Australian children (under 5 years) – a fact most people are totally unaware of. CHD takes more lives than all other childhood diseases – twice that of childhood cancers.

HeartKids NSW:

• Support families who have a child with heart disease
• Reduce the incidence of Childhood Heart Disease
• Decrease the mortality rates for Childhood Heart Disease

We do this by:

• Employing Family Support Coordinators in each of the major children’s hospitals throughout Australia
• Running Family and Teen activities
• Funding Research into CHD
• Providing equipment and facilities
• Assisting families with travel and accommodation needs
• Commissioning a White Paper into the needs of CHD from a clinical and community perspective

• Advocating the needs of CHD to Government

We need your help to build capacity to enable us to meet the needs of Childhood Heart Disease. Together we can make a difference.

club ad:tech

club ad:tech was launched to reward those who love ad:tech events and are passionate about the digital media market here in Australia. Membership is open to anyone who is truly interested in digital marketing and those who want to be kept thoroughly informed about what’s happening with local and international ad:tech content and activity.

Membership for the club is free and includes these member privileges:

• Special extended discount periods and advance notice of ad:tech Sydney dates
• Unique discounts for global ad:tech events
• Members’ only channels to give your valued feedback and input on ad:tech Sydney content & speaker faculty
• Members’ only competitions to win places at ad:tech Sydney
• Priority registration onsite at the annual the annual ad:tech conference
• VIP seating at the annual the annual ad:tech conference
• VIP badges to identify other club ad:tech members at the annual the annual ad:tech conference

Join club ad:tech here.

ad:tech Sydney

ad:tech is the most thoroughly researched and targeted digital media event in Australia and New Zealand. The event includes a full conference program featuring 150+ leading minds from the local market; the most targeted exhibition floor showcasing only industry leaders; globally respected international keynote presentations; free seminars, breakfast briefings and discussions providing key updates, education & insights: and the annual must attend after party.

The venue

Hilton Sydney

488 George Street, Sydney, NSW, 2000, Australia

T: + 612 9266 2000

E: sydney@hilton.com

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