We know that Australia was resilient in the GFC/ credit crunch, but it’s good to see the stats reported again today as part of the PWC Media & Entertainment Outlook. The forecasts for growth seem palatable & realistic when you know again how the market held up.

PWC say that the big drivers of media & entertainment are interactive games, pay TV, internet access fees and advertising. I think the most active and therefore interesting one to watch will be interactive games because the momentum int aht sector is already huge, out of control. Megan Brownlow says that product innovation is one of the major drivers of consumer spending and that will most significantly affect advertising but also internet access fees as more people demand / desire internet connectivity. So, despite wanting to move away from the discussion of shiny new toys, it seems platforms and devices will continue to take centre stage.