As economies continue to recover from the GFC, the latest indicators and analysis are showing spikes in online consumer spending, online advertising and increased profitability for digital businesses. The full effect of the credit crunch is still unravelling but we know it accelerated the shift to an increasingly digital and technology enabled world.

Recently, at ad:tech Singapore, where the audience numbers were up, and the vibe was buzzing, you got a real sense of the energy that is in this market, and the opportunities (by which I mean dollars) that are available to those who play wisely.

We know that the credit crunch / GFC created a stronger interest in businesses that did ‘more with less’ (the e-boom again, but this time substantiated). And there is a massive demand for mobile, agile, goods & services. And the consumer expectations on media are for ever more timely, relevant, accessible, and can I say free, ad-free, information.

From what I can see this has led to a focus on data, analysis and application; a renewed interest in e-commerce; exploring mobile opportunities with real commitment; and striving to achieve real brand centricity online. These are themes and topics that we’ll be looking at throughout the ad:tech Breakfast Briefings, the ad:tech 2011 program and the iMedia Brand Summit.