The key learnings from the ad:tech CONFERENCE this year were all around the bigger picture: moving away from the individual campaign, the silo-ed platform or channel, the single data source & measurement tool, the isolated digital marketer. It was clear that digital marketing is now gaining more of the recognition, reaction & respect that it deserves and has earned. And, crucially there was little talk of ‘where the industry is heading’, and more on what a strong, opportunistic position it’s in right now.

With non-stop case studies from leading agencies and major brands, delegates were left with no doubt that the advertising industry is benefiting from the commercial opportunities created by new and existing technology. And the cases studies and presentations also showed that technology is also being leveraged successfully for brand growth, customer engagement and valuable consumer dialogue.

So, once again the ad:tech CONFERENCE was the showcase for the industry latest and greatest. We look forward to seeing where the next 12 months takes us and continuing to bring you relevant, timely, critical information through the ad:tech breakfast briefings and next year’s program.

You can see full details of the 2010 program here.
You can see the full list of 2010 speakers here.