Mark Pollard, McCann, sat in Track 1 of Day 1 at ad:tech Sydney. He wrote a number of posts reviewing different sessions. Here are the links:
9.45am: How Relevant Is The Concept Of A ‘Big Idea’ In Today’s Interactive Landscape?
11am: Channel Planning: How To Weave The Advertising Message Through Different Platforms
11.45am: Going Beta: What ‘Being Brave’ Can Do For Your Advertising Message And Medium
2pm: CEO PANEL DEBATE Champions On The Board: How And Why CEOs Are Driving Digital Media In Their Businesses
2.50pm: What Does “Return” Mean In Today’s Digital Landscape?
4.05pm: Reputation Management In The Digital Space: Challenges & Opportunities
4.50pm: Social Media Campaign vs. Commitment: The Implications Of Developing Your Social Media Strategy For Long Or Short Term