I spoke with Yvette Mayer, National Digital Director, Starcom about the role of digital strategy. Here’s a video of our chat:

Yvette is speaking on the ad:tech panel discussion about the role of digital strategy (Tuesday 16th March, 9.45am). I wrote a post sharing my thoughts on this a few weeks back, you can read that here.

Ten days ’til ad:tech so book your tickets now.

ad:tech EXHIBITION, free to attend, includes international keynote presentations, expo seminar theatre and After Party
ad:tech CONFERENCE, the most thoroughly researched program and more brand speakers than any other event in Australia