Jenny Williams spoke to Harry Lowes, Executive Manager – Digital Marketing, Commonwealth Bank about the campaigns that he’s admired most this year and why he thinks the financial services industry are often ‘first’ with digital media:

The financial services industry is known for testing new and innovative ideas and campaigns in the digital space. But what have they really achieved? Has there been long term effect, benefit, on the interactive media industry as a whole? And can they prove it??!

At ad:tech Harry and other marketing executives from financial services will be addressing just this and discussing more about the areas of risk, and how to manage them; and the areas of opportunity, and how to capitalise on them.

Read details of the panel discussion here. The other panellists with Harry are:

Michael Weeding, Head of Website & Online Acquisition, Citi
Monty Hamilton, Head of Online, UBank
Murray Howe, Executive Manager – Digital Marketing, Suncorp