Comments on: Channel Planning: How To Weave The Advertising Message Through Different Platforms http://www.ad-techbrain.com.au/2010/01/29/channel-planning-how-to-weave-the-advertising-message-through-different-platforms/ The Voice of ad:tech Tue, 17 May 2011 00:02:47 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Planning is still all about the conversation « (almost) always thinking http://www.ad-techbrain.com.au/2010/01/29/channel-planning-how-to-weave-the-advertising-message-through-different-platforms/#comment-256 Planning is still all about the conversation « (almost) always thinking Wed, 28 Apr 2010 12:56:42 +0000 http://www.ad-techbrain.com.au/?p=2534#comment-256 [...] did get Digital upped their game and put some real rigour into the process, introducing proper Channel Planning for their [...] [...] did get Digital upped their game and put some real rigour into the process, introducing proper Channel Planning for their [...]

]]> By: uberVU - social comments http://www.ad-techbrain.com.au/2010/01/29/channel-planning-how-to-weave-the-advertising-message-through-different-platforms/#comment-200 uberVU - social comments Mon, 01 Feb 2010 11:28:58 +0000 http://www.ad-techbrain.com.au/?p=2534#comment-200 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by lucyjjames: how do you weave your message across different channels? some thoughts here from @jenatideagarden http://tiny.cc/6ocz8 #ATSYD... Social comments and analytics for this post…

This post was mentioned on Twitter by lucyjjames: how do you weave your message across different channels? some thoughts here from @jenatideagarden http://tiny.cc/6ocz8 #ATSYD…

]]> By: Twitter Trackbacks for ad:tech brain » Blog Archive » Channel Planning: How To Weave The Advertising Message Through Different [ad-techbrain.com.au] on Topsy.com http://www.ad-techbrain.com.au/2010/01/29/channel-planning-how-to-weave-the-advertising-message-through-different-platforms/#comment-199 Twitter Trackbacks for ad:tech brain » Blog Archive » Channel Planning: How To Weave The Advertising Message Through Different [ad-techbrain.com.au] on Topsy.com Sat, 30 Jan 2010 15:24:59 +0000 http://www.ad-techbrain.com.au/?p=2534#comment-199 [...] ad:tech brain » Blog Archive » Channel Planning: How To Weave The Advertising Message Through Diff... www.ad-techbrain.com.au/2010/01/29/channel-planning-how-to-weave-the-advertising-message-through-different-platforms – view page – cached Channel planning in the digital age seems to be becoming more complex by the year. There was a time when online was a single line item on a channel strategy and the media plan listed about four sites. Today the range of “channels” that digital offers extends from website, online ads, mobile apps, social media interactive outdoor, experiential and so much more. [...] [...] ad:tech brain » Blog Archive » Channel Planning: How To Weave The Advertising Message Through Diff… http://www.ad-techbrain.com.au/2010/01/29/channel-planning-how-to-weave-the-advertising-message-through-different-platforms – view page – cached Channel planning in the digital age seems to be becoming more complex by the year. There was a time when online was a single line item on a channel strategy and the media plan listed about four sites. Today the range of “channels” that digital offers extends from website, online ads, mobile apps, social media interactive outdoor, experiential and so much more. [...]

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