Comments on: Your Campaign Is Irrelevant: Why We Should Be Looking At Technology To Create Our Next Great Ideas http://www.ad-techbrain.com.au/2010/01/25/your-campaign-is-irrelevant-why-we-should-be-looking-at-technology-to-create-our-next-great-ideas/ The Voice of ad:tech Sun, 01 Aug 2010 06:24:05 +0000 http://wordpress.org/?v=2.6.5 By: brand strategy agency http://www.ad-techbrain.com.au/2010/01/25/your-campaign-is-irrelevant-why-we-should-be-looking-at-technology-to-create-our-next-great-ideas/#comment-223 brand strategy agency Tue, 09 Mar 2010 16:20:12 +0000 http://www.ad-techbrain.com.au/?p=2519#comment-223 <strong>brand strategy agency...</strong> On Wednesday I read your ad:tech brain " Blog Archive " Your Campaign Is Irrelevant ... site ,giving me a good experience of all the information and news at your brand strategy agency site.... brand strategy agency…

On Wednesday I read your ad:tech brain ” Blog Archive ” Your Campaign Is Irrelevant … site ,giving me a good experience of all the information and news at your brand strategy agency site….

]]> By: advertising marketing strategy http://www.ad-techbrain.com.au/2010/01/25/your-campaign-is-irrelevant-why-we-should-be-looking-at-technology-to-create-our-next-great-ideas/#comment-221 advertising marketing strategy Thu, 04 Mar 2010 16:17:48 +0000 http://www.ad-techbrain.com.au/?p=2519#comment-221 <strong>advertising marketing strategy...</strong> Thank you ,Friday read your great ad:tech brain " Blog Archive " Your Campaign Is Irrelevant ... blog ,your blog have a lot of very important knowledge and information for advertising marketing strategy .... advertising marketing strategy…

Thank you ,Friday read your great ad:tech brain ” Blog Archive ” Your Campaign Is Irrelevant … blog ,your blog have a lot of very important knowledge and information for advertising marketing strategy ….

]]> By: Twitter Trackbacks for ad:tech brain » Blog Archive » Your Campaign Is Irrelevant: Why We Should Be Looking At Technology To Create [ad-techbrain.com.au] on Topsy.com http://www.ad-techbrain.com.au/2010/01/25/your-campaign-is-irrelevant-why-we-should-be-looking-at-technology-to-create-our-next-great-ideas/#comment-197 Twitter Trackbacks for ad:tech brain » Blog Archive » Your Campaign Is Irrelevant: Why We Should Be Looking At Technology To Create [ad-techbrain.com.au] on Topsy.com Wed, 27 Jan 2010 14:35:25 +0000 http://www.ad-techbrain.com.au/?p=2519#comment-197 [...] ad:tech brain » Blog Archive » Your Campaign Is Irrelevant: Why We Should Be Looking At Technology... www.ad-techbrain.com.au/2010/01/25/your-campaign-is-irrelevant-why-we-should-be-looking-at-technology-to-create-our-next-great-ideas – view page – cached The challenge with so many digital deployments is that they live for so much longer than a campaign. Your website, your social media presence and your email communications strategy are foundations which can help ramp up a campaign but need to exist independently of what ever big idea is driving the latest marketing strategy. So if this is true, what is a great digital idea? [...] [...] ad:tech brain » Blog Archive » Your Campaign Is Irrelevant: Why We Should Be Looking At Technology… http://www.ad-techbrain.com.au/2010/01/25/your-campaign-is-irrelevant-why-we-should-be-looking-at-technology-to-create-our-next-great-ideas – view page – cached The challenge with so many digital deployments is that they live for so much longer than a campaign. Your website, your social media presence and your email communications strategy are foundations which can help ramp up a campaign but need to exist independently of what ever big idea is driving the latest marketing strategy. So if this is true, what is a great digital idea? [...]

]]> By: Jason Davey http://www.ad-techbrain.com.au/2010/01/25/your-campaign-is-irrelevant-why-we-should-be-looking-at-technology-to-create-our-next-great-ideas/#comment-196 Jason Davey Wed, 27 Jan 2010 04:44:43 +0000 http://www.ad-techbrain.com.au/?p=2519#comment-196 Excellent introductory comparison of the differences in trad v's digital marketing and expectations. A 'User Requirements Analysis' is the heart, mind and soul of any good digital idea - without completely understanding your target user, including the cognitive stimuli that prompts the appropriate level of engagement, then the 'idea' never becomes a valid execution. Excellent introductory comparison of the differences in trad v’s digital marketing and expectations.

A ‘User Requirements Analysis’ is the heart, mind and soul of any good digital idea - without completely understanding your target user, including the cognitive stimuli that prompts the appropriate level of engagement, then the ‘idea’ never becomes a valid execution.

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