There seemed to be 3 major factors affecting business here in 2009: unpreditable economy, changing consumer expecations and rapid technology development. And these factors meant that all of the events I put together had the same thread or theme; everyone wanted to know about and discuss strategy, innovation and measurement.

That is continuing into 2010. People want to know how to plan their product and marketing campaigns even better, particularly how to weave them more succintly into the wider buisness objectives. In order to capture new business and spark passion (even influence!) with your market, innovation is a critical requirement. Innovation in terms of products, campaigns but also business structure and relationship management. And of course measurement - the need to account for each dollar, report bottom line impact and understand return beyond black & white figures - is thoroughly in the limelight.

How important are these areas in your business right now? And what’s changing?

We’ll be addressing these issues in detail at ad:tech and finding out what the leading minds in digital media & marketing are doing and what you can learn from them.

You can register for the FREE ad:tech EXHIBITION and full ad:tech CONFERENCE here.