In order to ensure that the ad:tech event and program are closely aligned to the Australian and New Zealand digital media marketplace we’ve put together the ad:tech advisory councils. There are nine councils, representing different parts of the market, and they will be instrumental in guiding the conference content, speaker faculty and promotions for their topic area.

Internationally ad:tech works with very senior advisory boards and here in Sydney we want to get more hands on, really tie ourselves to the digital market and make sure we’re doing what the industry wants; the advisory councils will help us achieve just that. For a full list of the online marketing councils and their members, click here.

Jenny Williams, chairperson for ad:tech said, “I’m really pleased that so many senior and experienced people in the digital marketing community have agreed to be part of this new initiative. It’s always been essential that we deliver the most topical and important content that the industry needs and the councils will ensure that we do that at ad:tech 2010.”

The initial council meetings are currently taking place in Sydney and the program and speaker line up for ad:tech 2010 will be announced soon. You can keep checking the ad:tech brain for more details and also see the ad:tech website for all up to date details.

Core Digital Media
Digital Strategy
Performance Marketing
Social Media Strategy
Creative
Emerging Technology / Channels
e-Commerce / Online Retail
Data Analytics
Mobile

ad:tech is the number one event for digital marketers, the conference program comprises two days of content tailored to the needs of the digital media and marketing industry. There are keynotes from significant international business leaders and also panel discussions and case study presentations addressing the most pertinent challenges and critical issues in the marketplace today. By bringing together a number of experts to discuss each topic area ad:tech guarantees that you can take away multiple insights, expert opinions and real tangibles that can actually make a difference to your marketing operation.

Mark Abay, Director, ad:tech Australia said, “The content at ad:tech has always been designed around the needs of the industry. The formation of the councils now means the content will be designed ‘by the industry, for the industry’ and will therefore result in the most relevant, valuable and exciting conference sessions.”

You can have your say here on the ad:tech brain. Submit your suggestions for topics and speakers using the Voice of the Industry tab at the top of this page.

Core Digital Media
Chris Brown, Group Managing Director, DDB
Josie Brown, Digital Marketing Manager, Proctor & Gamble Australia
Midu Chandra, Group Manager of Digital, Telstra
Kerry Field, Partner, Innovation, Mindshare
Paul Fisher, CEO, IAB

Digital Strategy
Jules Hall, Managing Director, The Hallway, and chairperson for this council
Sudeep Gohil, Partner, Droga5
Alex Houghton, Strategist, OMD
Harry Lowes, Digital Marketing Executive, Commonwealth Bank

Performance Marketing
Scott Ennis, Director, Switched on Media
David Holmes, CEO, caradvice.com.au
Liam Walsh, MD, Microsoft Media Network

Social Media Strategy
Julian Cole, Digital Strategist, The Population
Karen Ganschow, Executive Director Relationship Marketing, Telstra
Aisha Hillary, Communication Specialist, New Media & Brand, SBS
Mark Pollard, Strategy Director, McCann

Creative
Matt Eastwood, National Creative Director, DDB
Iain McDonald, Founder, Amnesia Razorfish, and chair for this group
Bob Mackintosh, Digital Creative Director, Host

Emerging Channels / Technology
Ben Cooper, Director of Digital, Three Drunk Monkeys, and chairperson for this group
Guy Gadney, Director, The Project Factory
Alex North, Software Engineer, Google
Drew Parkes, Digital Marketing Director, Xbox

e-Commerce / Online Retail
Nicolas Cabrera, Head of Digital Marketing, Westfield
Adam Canter, Country Manager, Australia, shopping.com
Will Easton, Head of Retail, Google
Hamish Stone, Head of Marketing, eBay

Data Analytics
Christian Bartens, Managing Director, Datalicious
Alexx Cass, Digital Services Manager, Audit Bureau of Circulations
Andrew Eckford, Senior Business Analyst, Telstra

Mobile
Oliver Weidlich, Useability Specialist and Mobile User Experience Consultant, Ideal Interfaces
Jennifer Wilson, Director, The Project Factory
Neil Wiles, Managing Director, Mobile Active Ltd
Darren Burden, Director of News and Platforms, Fairfax Digital