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	<title>Comments on: social media 101</title>
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	<link>http://www.ad-techbrain.com.au/2009/10/27/social-media-101/</link>
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		<title>By: lucyjjames &#187; Blog Archive &#187; new post: &#8220;social media 101&#8243;</title>
		<link>http://www.ad-techbrain.com.au/2009/10/27/social-media-101/#comment-271</link>
		<dc:creator>lucyjjames &#187; Blog Archive &#187; new post: &#8220;social media 101&#8243;</dc:creator>
		<pubDate>Mon, 14 Jun 2010 14:52:54 +0000</pubDate>
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		<description>[...] Read more here. [...]</description>
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		<title>By: Katy Daniells</title>
		<link>http://www.ad-techbrain.com.au/2009/10/27/social-media-101/#comment-178</link>
		<dc:creator>Katy Daniells</dc:creator>
		<pubDate>Thu, 19 Nov 2009 02:11:48 +0000</pubDate>
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		<description>I agree with these marketers, there is a need to better understand the social media scene in order for this channel to work for business. It is something that many companies seem to &quot;have a go at&quot; but do not consider it as a part of their overall marketing strategy. Social meida is unforgiving and so dynamic that you need to allocate enough time and resourses to it and execute it well. It&#039;s not enough to simply &quot;be&quot; in this space.</description>
		<content:encoded><![CDATA[<p>I agree with these marketers, there is a need to better understand the social media scene in order for this channel to work for business. It is something that many companies seem to &#8220;have a go at&#8221; but do not consider it as a part of their overall marketing strategy. Social meida is unforgiving and so dynamic that you need to allocate enough time and resourses to it and execute it well. It&#8217;s not enough to simply &#8220;be&#8221; in this space.</p>
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		<title>By: Magda Walczak</title>
		<link>http://www.ad-techbrain.com.au/2009/10/27/social-media-101/#comment-170</link>
		<dc:creator>Magda Walczak</dc:creator>
		<pubDate>Thu, 29 Oct 2009 07:29:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.ad-techbrain.com.au/?p=2289#comment-170</guid>
		<description>The biggest challenge in Australia is for companies to follow through. So what that Optus is monitoring Twitter if it takes them 3 days to respond to a complaint? I&#039;m a big believer in &quot;if something&#039;s worth doing, it&#039;s worth doing well.&quot; Very few companies in Australia do social media well.</description>
		<content:encoded><![CDATA[<p>The biggest challenge in Australia is for companies to follow through. So what that Optus is monitoring Twitter if it takes them 3 days to respond to a complaint? I&#8217;m a big believer in &#8220;if something&#8217;s worth doing, it&#8217;s worth doing well.&#8221; Very few companies in Australia do social media well.</p>
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