We’ve already started planning for 2010 ad:tech Sydney and once again we’d like to get your input to the program.
Last year we lauched this – the ad:tech brain – and used the forum to get your suggestions, feedback and direction on what topics we should be programming and which speakers you’d like to hear from. If you take a look through this site you’ll see some of the conversations that took place as we developed the ad:tech 2009 agenda.
We’d like to get things rolling again and invite you to share your ideas on this site through the Voice of the Industry section (look at the tabs at the top of that page!) You can use that section of the site to write your ideas on:
* hot topics that you think MUST be discussed at ad:tech
* questions that you want answers to
* new things in the industry that you think we should include
* work that you’ve done that you think is particularly brilliant!
* work that other people have done that you think is particularly brilliant
* topics from last year that you think we should include again / change / build on
* issues & challenges that are really affecting you and your peers or colleagues
You can also write a post with your thoughts on who should be speaking on the ad:tech 2010 program and asking others what they think. You could write about:
* Experts who you’ve read about but never heard speak
* Companies that you know are doing great work that you’d like to hear more from
* Colleagues or peers that you think would be good speakers
* Suggestions for the ‘type’ of person you think should be on the program
* Excellent speakers that you’ve heard before that you’d like to hear again.
Of course that ad:tech brain can be used for lots of discussions – it’s a forum for the industry to debate as much or as little as you’d like to! We’ll keep an eye on the chat, answer any questions, through some responses in, ask some questions ourselves, but really – this is for you.
We look forward to seeing what you’ve got to share. Enjoy.
Last year’s Adtech Sydney was very informative with some particularly good sessions.
This year I’d like to see a little more debate as some panels last year were too in agreement, mainly with how amazing Twitter is.
Lets have some debate on measurement – so few people are getting the most out of online advertising and some experienced agencies are failig to measure their campaigns at all.
I’ve been loving the breakfast briefings that you guys have been holding and content like that at ad:tech would be great this year. How online and social media marketing relates back to business is key for marketers and what companies are trying (be it successful or not) is always of interest.
To balance the Twitter argument some pitfalls and failngs in this space could be interesting to analyse. Great, dynamic speakers like Tony Palmer from the last #adtechbb would be good!
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