I caught up with Ryf Quail, Head of Digital at Razor Companies, who will be talking at ad:tech about the world of gaming and how it can be used for marketing.

Things have come a long way since simply sticking logos and products in games. Production quality allows the delivery of in-game marketing messages that do not compromise the quality of the games and provides new ways to engage consumers in this medium with brands. for example Ryf will discuss a recent case study where Nike worked with Xbox 360 and PC games as part of a wider campaign and how stakeholders judged success and failure.

Discover more about Ryf’s session on gaming.


Ryf

Ryf’s session is one of several sessions on the ad:tech program that is addressing how to truly integrate new channels into your digital marketing mix. You can see details of the whole ad:tech program here here.

It’s not too late to book your ticket for the ad:tech Expo or conference program. Registration is open until 5pm on Friday March 6th and you can also register on site from 8am on Tuesday March 10th.

Key features of this year’s ad:tech program include the many brands that are presenting case studies – such as Nike on Ryf’s panel; the excellent international keynote presentations; and all the great networking opportunities and giveaways as part of the Expo floor. You really don’t want to miss your chance to be involved in this event so book now. See you there!