Thursday 12th of February
win a FREE place at ad:tech
Written by - Sarah Peacock (ad:tech)
On Tuesday March 11, 1.30pm Andrew Larkin from Adobe will be hosting the panel “We can solve your marketing problems”. This session is a unique opportunity for you to put your problem to the panel and ask them to solve it. So, submit your questions now (200 words max).
PLUS all questions submitted by February 19th will be entered into a prize draw to win a FREE PLACE to the ad:tech conference.
See www.ad-tech.com/sydney for full conference program details including details on this session. to submit your question, email lucy@ad-tech.com or post it on the brain as a comment here
Submit your questions now and see if you win a free place to ad:tech.
Winners will be announced February 20th on www.ad-tech.com/sydney
We are the web presence of a very established, traditional brand, trying to market ourselves to a younger clientele. Part of our problem, however, is the perception of conservatism associated with our brand. What are the key elements to focus on in addressing such a situation?
Todays major spenders and future leaders and decision makers, teenagers, are the real multitaskers of this world. They will also be the most environmentally and sociopolitically educated generation of all time.
They respond only to a ‘why’. They cannot be told without the ‘why’.
How will we able to reach them wihout being seen to be
1. Old School Selling
2. Providing a sharp ‘why’ message in a world of ever increasing messages.
3. Destroying the environment
4. Finding a balance between, branding, licenced content and the coolness of being an individual.
Mysapce ursurped by Facebook, Friendster is huge in Asia… twitter growing out of control… Do we need to be at the cutting edge of Social Media… throw budgets at all new concepts where people gather? Or do we stand back and let the dust settle and then get involved? Im an advocate for the new way for B2C communication – the converstion from Push marekting to Pull marketing is exciting … but… if im controlling a budget… should i be controlled in by dive into the social media world?
We are seeing the movement of marketing funds from things like print to online. But online advertising doesn’t have a long tail, nor is it a strong builder of brand perception in the same way that print does (With titles that are high quality content focused).
1. Do you agree/disagree? and why?
2. If you agree, then how can the online medium be used for more long tail return and develop and grow brand.
Brands want to be a part of the (social media) conversation, but there’s a beautiful irony – the harder they try, the more they are likely to fail, particularly if their attempts to be a part of the conversation are seen to be fake. So, how do brands best demonstrate relevance and be genuine in their engagement, and how do marketers then use these social communities to benefit their brand?
What is the best applications and/or processess to shift the current business model of selling personal insurance (car & home for eg) via telephone and branches to on-line. currently in Oz, less then 10% of insurance is purchased on-line, despite the web being the first point of research for potential customers?
In the UK and US, the people buying insurance online is closer to 50%. How then, would you advise on increasing this number in Oz, and in doing so, does the business lose any benefits from personal selling, such as cross sell & service? thanks. aaron.
Genuine case studies of social media marketing seem to be very hard to come by in Australia – at least, those complete with actual figures and results plotted against goals to demonstrate success or failure as opposed to anecdotal examples. Those social media marketing successes that are publicised with clear success data primarily focuss on particular easy-target industries (such as the Smirnoff parties campaign – parties plus alcohol is already a social event). How should social media marketers convince the wider and more traditional business community of retailers, financiers, services, etc, of the benefits of social media marketing in a year that will see many businesses tighten marketing budgets and reduce risk-taking?
Mobile has been the next best thing for a number of years. It is the only device that is present, personal and portable which is rarely never more than 10 meters from it’s owner.
What is it going to take to make marketers move mobile into active consideration?
I represent a number of online businesses that have embraced web 2.0.
Many of them will not need to follow suit with web 3 due to the nature of their businesses.
Can you provide any insights on what SME’s who do not need to provide mobile/video etc can do to remain active and top of their customers minds?
Many Thanks
We currently use email to reach many of our customers – reseller partners – with promotions and news. We have started talking about RSS. What do you believe is the most appropriate use of RSS and when should we stick with email?