http://www.ad-techbrain.com.au/2008/10/30/what-you-missed-while-you-were-chasing-the-next-big-thing/ The Voice of ad:tech Tue, 17 May 2011 00:02:47 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.ad-techbrain.com.au/2008/10/30/what-you-missed-while-you-were-chasing-the-next-big-thing/#comment-99 Chris Simon Wed, 10 Dec 2008 07:55:21 +0000 http://www.ad-techbrain.com.au/?p=183#comment-99 This seems to be stating the obvious. Get over it Fionn! Hmmm, I wonder if you were ever one of those ‘going off’ about Facebook when the B&T ex Editor devoted leader pages, (and pages and pages) to it, every week? (And some of us even purposely avoided having a Facebook?) What you write has been written on the digital wall since marketing began! It’s called being cyclic. Of course they all come and they all go. But what you seem to forget is that ‘Profile Marketing’ is ‘Search’. You can build a Profile that is all about targeted solutions that connect with audiences and monitor everything and anything that evolves with that Profile, (without it ever looking like a MySpace or Facebook or simply being about ‘a person’). How many PPC and SEO budgets over the last decade have not always provided the promised ROI? Or more critically, how many global SEM’s have come and gone? I’ll answer the last one, because it’s well documented and proved on Google and other spaces….MANY! This seems to be stating the obvious. Get over it Fionn! Hmmm, I wonder if you were ever one of those ‘going off’ about Facebook when the B&T ex Editor devoted leader pages, (and pages and pages) to it, every week? (And some of us even purposely avoided having a Facebook?) What you write has been written on the digital wall since marketing began! It’s called being cyclic. Of course they all come and they all go. But what you seem to forget is that ‘Profile Marketing’ is ‘Search’. You can build a Profile that is all about targeted solutions that connect with audiences and monitor everything and anything that evolves with that Profile, (without it ever looking like a MySpace or Facebook or simply being about ‘a person’). How many PPC and SEO budgets over the last decade have not always provided the promised ROI? Or more critically, how many global SEM’s have come and gone? I’ll answer the last one, because it’s well documented and proved on Google and other spaces….MANY!

]]> http://www.ad-techbrain.com.au/2008/10/30/what-you-missed-while-you-were-chasing-the-next-big-thing/#comment-43 Peter Bray Thu, 30 Oct 2008 00:29:06 +0000 http://www.ad-techbrain.com.au/?p=183#comment-43 You are spot on. I think of it being akin to making a reservation at a hot restaurant, but making that booking for two years and paying for the lot in advance. Who knows if in two years that same restaurant will be serving "crap" (and I am not making a pun in regard to a certain pub!) You are spot on. I think of it being akin to making a reservation at a hot restaurant, but making that booking for two years and paying for the lot in advance. Who knows if in two years that same restaurant will be serving “crap” (and I am not making a pun in regard to a certain pub!)

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