On Wednesday I read your ad:tech brain ” Blog Archive ” how long has the 30 Sec TVC … site ,giving me a good experience of all the information and news at your advertising images site….

“digital seems cheaper and infinitely more accountable” – that is an interesting point as digital has a perception of more accountability purely because it can be measured more easily … I think this sort of debate becomes more interesting and productive when we talk about how the 30/15 can work with digital channels to generate real results.

My belief is the 30 second TVC could be the most powerful ally of digital and is still very relevant.

“Will this lead to more interesting forms of long form advertising posted on youtube and other social network sites, are we going to see even more spots showing up in video banners or will the entire advertising industry need to evolve radically to gear up to a more lean forward future rather than continuing down the path of cute jingles and compelling images?”

No.