What would you rather the collective intelligence of a group of the top Social Media Marketer in Australia for free or pay a fee for one Social Media Marketer?
It seems that Australian Marketing blogging community is there in a number of circumstances to pick up the pieces when Australian companies get it wrong.
Lets look at the major cases this year;
Bigpond stuffed up on Twitter and then got the collective intelligence of Lid, Alister Cameron, Katie Harris, Mark Pollard, Stephen Collins, Laurel Papworth, Zac Martin, Brady Jacobsen, Gavin Heaton, Cameron Riley, Jye Smith
They took all this knowledge and now have a system that is adequately employing a number of the tactics outlined in the bloggers posts.
Look at the other major drama this year NAB Spamming,
Unfortunately they did not do anything with this intelligence however they have been given another chance with their mess they made with NAB and fake commenter Frank.
If you are willing to get it wrong the first time, how could you not beat the information that will be shared from a number of smart minds for free. It begs the question why pay for something that you can get for free?
In my opinion, I think that we are in the early stages of developing the social media marketing industry within Australia and that when more companies adopt SM strategies then there will be a need for Social Media Marketers, however right now you could not argue that BigPond may have just accidently got a gold mine of knowledge off the best Social Media Marketers in Australia for FREE.
This article is clearly heavy on the linkage of love but it hopefully it is directing the right people to the room to help flesh this question out.