Comments on: Ad:tech Topic areas we need to cover

By: Meraj Huda

Meraj Huda — Tue, 25 Nov 2008 02:38:36 +0000

WRT Ben’s comments re US ad:tech: it’s mostly true that the US sessions were more mature. However, I also attended a few sesssions were the fundamentals were never addressed, and when I asked the panelists to elaborate they didn’t provide convincing answers (if any!). Needless to add they were clients rather than agency - which indicates that ad:tech attendee profile is diverse. Hence, we need to ensure that there is a good balance of all levels/depths of topics.

By: Jeff

Jeff — Mon, 24 Nov 2008 05:35:38 +0000

Having gradings for topics would be useful if you can make it work given some people are clearly specialists in some areas but not others. Individuals can decide what sessions will meet their expectations and avoid those that don’t.

I’m also interested in how the different mediums can work together, such as social networking, email, web, web analytics and so forth for more insightful roi and for better digital experiences.

By: Kate Carruthers

Kate Carruthers — Tue, 04 Nov 2008 23:45:04 +0000

Yep - totally agree re having different levels in the sessions, sometimes they are quite basic (which is good for some & not for others). Also think adding in more interactivity & un-conference elements would be good.

By: Jenni Beattie

Jenni Beattie — Tue, 04 Nov 2008 23:15:57 +0000

Yes I think having different levels of expertise in the program is a good idea. The last one I attended was targetted to beginners.
If the program is graded it gives everyone a chance to learn at their own pace. This is particularly valuable in interactive sessions with audience participation questions etc

Cheers

By: Jenni Beattie

Jenni Beattie — Tue, 04 Nov 2008 23:13:04 +0000

Firstly love the site its great to see the interactions.

Secondly, I would like to see information on the impact of branded online communities for insights how these form basis for more innovative online marketing.

Also show how market research agencies are responding to social media marketing with innovative ways to get closer to consumers and set foundations for social media marketing. Happy to provide more information on this if you require :)

By: Gavin Heaton

Gavin Heaton — Tue, 04 Nov 2008 02:17:28 +0000

Would love something on the intersection on storytelling and new media and a bit on the challenges of digital strategy in a business world focused on tactics.

Also collaboration. What is it? How does it happen? How do you bring the right stakeholders (internal, external, creative, business and legal) together to create powerful campaigns. And how do you keep everyone on the same page despite their competing priorities.

By: Ben Shepherd

Ben Shepherd — Tue, 04 Nov 2008 00:20:15 +0000

When you compare AdTech Sydney to US Ad:Tech’s the main difference is the AU version sometimes becomes a beginners guide to digital whereas the US ones are about industry professionals getting together to discuss deeper issues. It would be great to see the AU version evolve to something that can service the industry rather than act as a biz dev opp aimed at new digital converts …

Areas I think need to be covered are in 2009 …

- issues the wider industry is facing in attracting, training and retaining talent/staff. big issue impacting development of wider market as well as impacting on quality of output across the board
- x-media measurement and optimisation across media groups. removing the silo’s of traditional and digital media.
- real incremental benefits of paid search and CPA/CPL placements
- is search becoming too navigational? Are we paying for traffic we used to get for free?
- digital accountability - perception versus reality
- measurement in 2009 and beyond, less data, but smarter data
- branded content - challenges, execution, measurement
- digital planning/strategy fundamentals
- digital creative best of breed demo - not just nice banners but quantified data showing results

Ben - http://mimelbourne.blogspot.com

By: Kate Richardson

Kate Richardson — Mon, 03 Nov 2008 23:47:20 +0000

Hi Jenny,

Conference co-creation is a great initiative. Out with the old model (one way) and in with the new one (two way).

I think it would be useful to explore digital in the context of the economic downturn - changes in the landscape, consumer behaviour online. What can we expect and how should marketers respond?

Kate

By: Ad tech Sydney - user driven schedule | Andy Jamieson: Entrepreneur

Ad tech Sydney - user driven schedule | Andy Jamieson: Entrepreneur — Mon, 03 Nov 2008 23:08:53 +0000

[...] That said, i will still be putting my two cents into the mix to ensure that we get some deep and insightful revelations and let me encourage you, that if you want to influence the agenda and topics covered, then let it be known at the sydney ad-tech brain [...]

By: Anthony Goldman

Anthony Goldman — Wed, 29 Oct 2008 23:31:51 +0000

Here are some thoughts. I agree with Nadine. Strategy is the key. Giving digital marketing practioners clues and guidance on wider principles is required.
Also:

Have a “Digital 101″ stream. For those who don;t know. What is SEM? What is SEO? Email marketing basics etc…

You could also have a more advanced stream which included debates and tests various hypotheses etc.

Just some thoughts.