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Industry News
MEN TOLD TO GET ‘REAL’ IN NEW VB CAMPAIGN
B&T, Sep 3, 10:37 AM

VB is urging men to reject metrosexuality and get real in its latest marketing campaign that launches this Sunday.

Google introduces email sorting function
MarketingMag, Sep 3, 10:36 AM

Google has introduced a feature to Gmail, which sorts user’s incoming email into different inboxes for them. The feature, Priority Inbox, attempts to automatically identify which incoming messages are important and places them in a separate inbox to other emails. Email priority is determined through frequently emailed …

MFA slates “slow” print reporting progress; plans ad exchange platform
B&T, Sep 2, 10:19 AM

The Media Federation of Australia has criticised the slow progress being made by newspaper and magazine publishers towards issue specific reporting, and has made the introduction of an ad exchange platform one of its key priorities in the coming 12 months.

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