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Consumer recommendations are one of the most credible forms of advertising because people trust people. Peer to peer recommendations and word of mouth have long been recognised as powerful marketing tools. While online, most companies rely heavily on search ranking to drive traffic and awareness, social content in e-commerce is the merger of these two ideas and represents an incredibly important area for any online retailer to consider.
- The Real Marketing And Advertising Opportunities That Video Presents
- Channel Planning: How To Weave The Advertising Message Through Different Platforms
- Your Campaign Is Irrelevant: Why We Should Be Looking At Technology To Create Our Next Great Ideas
- What’s The Role Of A Digital Strategy In Today’s Marketplace?
Every new medium that gets introduced in the media mix presents new challenges for marketers. After the GFC, marketers have to be more accountable than ever before for every dollar they spend to promote their brands.
The launch of iPhone 3G in 2008 heralded a revolution in the world of smart phones. One of its most attractive features is the App Store that gives developers and corporations a unique way to interact with iPhone users. The gold rush of Applications (Apps) has transcended platforms such as Android, Nokia, Blackberry, Amazon Kindle and has mushroomed into an industry of its own.
With over 75,000 Apps available for the iPhone, the medium seems to be crowded. However, there is still immense opportunity for the right App to stand out from the crowd. The session I’m presenting at ad:tech will bring to life key drivers & barriers for marketing on the iPhone using a real-life case from Johnson & Johnson.
After a surprising decision to split with Virgin Mobile, Sydney ad agency Host has won the creative duties for the larger telco Vodafone, B&T Today can reveal.
The head of global digital marketing agency Profero in Sydney, Mike Zeederberg, will leave the agency in March to start up his own digital shop as a result of clashes over the direction of the local office.
Lion Nathan’s marketing head, Margaret Zabel, has announced she will step down at the end of February after six years at the helm, to “explore new career opportunities.”