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Entries open today for the ad:tech Digital Young Guns Shootout, a competition to find Australia’s sharpest minds in digital marketing under the age of 30.
Contestants will be given the opportunity to create a digital advertising campaign pitch for V Energy Drink on “V Powering Social Encounters”. Entries will be uploaded to YouTube or SlideShare for evaluation by the expert panel of judges including Nicolas Chu, MD, Expedia and Cathrine Dyer, Marketing Manager, Frucor, with further judges to be announced soon.
The top ten entries will be publicly voted on to whittle it down to the final four. They will then pitch their campaign live on the ad:tech show floor to determine who is the ad:tech Digital Young Gun 2012.
The winner takes home two return flights from Australia to San Francisco or New York, two tickets to either ad:tech San Francisco or New York and $1,000 spending money.
Mark Abay, VP Digital Marketing, dmg::events explains “ad:tech Digital Young Guns Shootout is a great opportunity for up and coming digital marketers to show their peers what they are capable of. As an integral part of the digital marketing and media industry ad:tech is thrilled to provide the platform for this.”
The ad:tech Digital Young Guns Shootout is part of ad:tech, ANZ’s leading digital marketing and media event which takes place from 14-15 March at the Sydney Convention Centre.
ad:tech strives to educate and connect the digital industry by producing Australia’s most thoroughly researched and targeted digital marketing and media events. The two day ad:tech Sydney CONFERENCE covers the most pertinent and timely issues, featuring over 100 leading minds. The adjoining EXHIBITION floor showcases industry leading solution providers.
There’s a new kid on the block within the world of group buying sites. However Wyngle is different. Rather than copying the familiar format of offering a discount off the (often inflated) recommended retail price, Wyngle offers consumers the chance to purchase goods and services for just $1.
It’s called ‘ratio shopping’. Each product on the Wyngle site (currently 350+ and growing), be it a digital SLR camera, iPad or road bike, is assigned a ratio (eg 1 in 3, or 1 in 6) which determines (in a secure back end of the site) which customer receives the purchase for just $1, plus delivery. The ratios are clearly marked next to each product on the site so consumers are aware of their chances.
This opens up two interesting scenarios for consumers. Firstly, let’s say you have made the decision to purchase an ipod. You could purchase the ipod from a normal retailer for the full price, or you could take your chances on Wyngle. If successful on Wyngle, you’ll buy the ipod for $1. However if you are ‘unsuccessful’ you’ve simply purchased the product you wanted at the recommended price.
Secondly, if the ipod has 1:3 ratio, you are able to band together with two friends and be guaranteed of getting one of the three ipod for free. You can then share the saving amongst your friends. It’s Wyn-Wyn scenario, if you pardon the pun.
“Wyngle gives Aussie’s the opportunity to get a great product at a fair market price and try their luck to get it for $1. Let’s face it, who wouldn’t buy a product they had already intended to purchase if the price was fair and there was a chance it would be almost free? You can’t lose,” Sebastian Langton, founder of Wyngle said.
Additionally the site provides prestigious brands, that are perhaps more sensitive about price integrity, the opportunity to offer consumers a discounted price without having to plaster the words ’60% Discount off….’ next to their products. It also means that brands can continue to work within the pricing guidelines agreed between the brand and their retailers.
Some observers have criticized the site for promoting ‘gambling’. Of course, there certainly is an element of luck involved, however at no point do you lose your money, so perhaps gambling is too harsh a word. Perhaps it’s more likened to an airline promotion offering you the chance to enter a draw for free flights when you book the flights you had originally intended to book.
Group buying sites have seen unprecedented growth both in Australia and overseas. Many of you will remember the keynote presentation from Spreets at ad:tech Melbourne this year. Shortly after the $40m acquisition of Spreets by Yahoo7! Many other ‘me-too’ group buying sites began to surface in Australia. Whilst it’s early days yet, Wyngle appears to be a refreshing change to what is fast becoming an over-saturated group buying market. It’s certainly a business to keep an eye on.
The curly task of measuring ROI from social media initiatives may have just gotten a whole lot easier with Google Analytics.
The website tracking arm of Google announced new analytics features yesterday that will enable webmasters to track users who arrive from social sources and if they are converted towards a desired goal, such as a purchase, or move on without converting.
For the better part of a decade, law firms have successfully used blogs to bring in high-quality work. Now, there is new industry research that measures the impact of blogs as business development tools.
Most marketers today recognize the value of third party data-lifestyle characteristics, purchase behaviors, psychographics, demographics, and more in optimizing their display advertising tactics. The industry has evolved to the point where online and offline data and associated analytics are an accepted practice in helping marketers reach their target audience with a personalized message online.